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End of the year is approaching, local TV New Year's Day New Year's Eve among the stalls for the Fierce competition affected, artists worth soaring. According to incomplete statistics, Tao Zhe, bull, who is always worth more than three times New Year's Eve Tao Andy Lau files worth even more than the usual appearance fees, the entire file into artists New Year's Eve "sucked golden file."
"Eve Price" can be divided into levels of
Today, the Office of New Year's Eve party seems worse than that is who is throwing money at. Yesterday, the reporter was informed that, on the Hunan Satellite TV, Jiangsu Satellite TV, when the drums of war Leilei, Shenzhen Satellite TV has been quietly preparing. Jiangsu Satellite TV China announced this year's New Year's Eve concert budget of total investment of 30 million yuan, of which 1 / 3 used in the above artists please. Artist portfolio largely determines the concert specifications, many of the "show up" and even by several TV competition for the same time, appearance fees is gone up almost become worth more than double the norm. Zhejiang Satellite TV Program Director of the Center Du Fang told reporters: "New Year's Eve program please artists, price tag more than double normal, but the long run may be detrimental to the entire market."
What artist worth up how much? In this connection, television journalists, artists conducted a multi-brokers interviewed. Shenzhen Satellite TV, for example, there has been finalized and the stars are talking about David Tao, Kelly Chen, Sun Nan, Michael Wong, Kenji Wu, bull, George Lam, Ming Dao, Valen Hsu, Li Quan, Lu Lu, Chiang, Mei Chi, Jacky Cheung, Sandy Lam, Faye Wong , Nicholas Tse, Lin Chi-ling, Karen Mok and so on, Ming is expected to host side by side with the Lin Chi-ling. Among them, David Tao offer appearance fees this year, 180 million, which was more than Andy Lau, Leon Lai, Jay Chou and other kings usually even higher appearance fees. Circle an artist brokers said Tao normal appearance fee of about 50 million from holidays, can turn on the three four times encountered the conflict time slots will be price increases, "Last year, he went to Jiangsu Satellite TV New Year's Eve, appearance fees close to one million of. "
New Year's Eve in fact file, the "New Year's Eve Price" can be divided into several levels. Kelly Chen, Sun Nan, Yang 1000 F-hua, Kenji Wu and other ranks, "one million cross-platform artist" echelon, appearance fees and down about 1 million yuan. Andy Lau, Jacky Cheung, RAIN, big, usually invited as a New Year's Eve Concert "finale of the artist" appearance, were classified as "seven-digit" team. In addition, the show organizers are keen to create special "gimmick" Bo eyeball, such as F4 on the same stage, Annie, and Harlem Yu, etc., etc. over the past couple files on the same stage, the difficulty would be greater artist "Eve Price" does not it say, and turned on the 56 times are not unusual, are "subject echelon." Industry insider revealed: "Of course, sometimes inviting early, then prior to the incident, the other bad changes in appearance fees, it means picking up cheap." However, the Mainland artist appearance fees generally lower than Hong Kong and Taiwan artists, Sun Nan are Mainland line star, usually about appearance fees in the Sansishiwan the onslaught of "New Year's Eve," can also turn on the worth twice as much. In addition, some artists to the end of the year will be busy with chuanchang, like Chen Chusheng took part in the Shenzhen Satellite TV New Year's Eve concert, will go down, Jiangsu Satellite TV New Year's Eve concert.
Grab people still seats and seize territory
In the competition for artists to expand the star line-up and improve the influence of New Year's Eve concert behind the scramble for the fundamental or the major TV stations sites and interests. Insiders told the reporter that, for the increasingly competitive TV, the New Year's Eve concert was indeed a "meat and potatoes", which won the brand sponsorship, advertising, etc. "suck money" super power; and strengthen itself at the same time was to weaken each other, As the first New Year's Eve last year, Jiangsu Satellite TV concert on abruptly from Hunan Satellite TV hands to "grab" under a certain mobile phone brands, access to a large amount of sponsorship fees, significantly expanding the brand influence.
In addition to looting the brand, the major TV also "seats and seize territory." Not long ago, Jiangsu Satellite TV, put the conference open until New Year's Eve concert in Guangzhou, Hunan TV is always in Shenzhen, "Eve." In this connection, industry analysis, the major reason why the competition for the Pearl River Delta Satellite TV is that close to Hong Kong, invited area artists an advantage, "on this point of view, Shenzhen Satellite TV main 'Hong Kong, Macao and Taiwan' characteristics, but also reap home court advantage , come the odds, lack of is none other than experience. "